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Overview
Bill Campbell is not a household name, but he was one of the most impactful coaches in Silicon Valley. He helped many companies create trillions of dollars’ worth of value. The authors interviewed three former Google employees and wrote Trillion Dollar Coach: The Leadership Playbook from Silicon Valley’s Bill Campbell (2019). They believe that his coaching helped make Google what it is today.
Bill Campbell was born in the 1930s and grew up on a farm. He later moved to California where he attended college, earning his bachelor’s degree at Berkeley and then a master’s degree at Stanford University. In the 1960s, he began coaching football for Columbia University in New York City. Eventually, he left there to coach football for Boston College in Massachusetts. After several years of coaching teams that were unsuccessful, Campbell returned to school to earn an MBA from Harvard Business School before starting a career as an executive coach with advertising companies around the United States.
Campbell has coached many successful people throughout his life including Steve Jobs of Apple Inc., Mark Zuckerberg of Facebook Inc., Larry Page and Sergey Brin of Google Inc., Jeff Bezos of Amazon.com Inc., Sheryl Sandberg who is now Chief Operating Officer (COO) at Facebook; Eric Schmidt who is Executive Chairman (CEO) at Google; Dan Rosensweig who became CEO of Chegg; Meg Whitman who became CEO at Hewlett-Packard Co.; John Donahoe who is President & CEO Of eBay Inc.; Marissa Mayer served as Vice President Of Search Product And User Experience until 2012 when she took over Yahoo!’s core business after having worked for Google since 1999; Dick Costolo former CTO (Chief Technology Officer), co-founder & former chief executive officer (CEO) Twitter ; Arianna Huffington founder & editor-in-chief The Huffington Post Media Group which includes TheHuffingtonPost.com website, founded by her late husband Michael Huffington Wikipedia article.
Campbell was in his early forties when he moved to Silicon Valley and took a job with Apple. He first worked on an ad campaign for the new Macintosh computer, which aired during the 1984 Super Bowl. The commercial was successful, and Campbell spent seven years at Apple before moving on to Claris and then GO Corporation. He became CEO of Intuit in 1994. During his six-year tenure there, Campbell helped lead that company through rapid growth.
Campbell’s third act was coaching executives, including Steve Jobs. Campbell helped Jobs turn around Apple and make it profitable again. They were close personally and professionally, so they walked together every Sunday. Campbell also coached Vice President Al Gore, Sheryl Sandberg, Dick Costolo (former CEO of Twitter), and the leadership team at Google for 15 years on teamwork, logistics and internal communications.
Campbell’s business coaching career was more successful than his work in college sports. He went from place to place, and wherever he went, success followed him. His clients loved him and would recommend him to others, but Campbell didn’t like the spotlight or having his name known by many people outside of Silicon Valley.
In 2016, he died at the age of 75. Since then, his management principles have been taught to dozens of high-profile business leaders. Good coaching is critical in every area of business and improves performance and employee satisfaction.
Key Point 1: Managers need to be good coaches.
Good managers fulfill a variety of roles. They need to be strategists and mentors as well, but the most important role is that of a coach.
Mentors and coaches are two different roles. Mentors provide wisdom and advice to help people succeed, while coaches focus on helping people perform better in their jobs. For example, executive coaches meet with the executives they work with to get a better understanding of how the executives do their job as well as the business itself.
