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1-Page Summary of The Proximity Principle

Overview

On average, we spend almost a decade of our lives working. However, most people are unhappy with their jobs. That’s a lot of time spent being miserable!

It’s not always easy to be a minority. Ken Coleman knows that firsthand, as he spent years working with people who didn’t share his views and values. But he decided to pursue his true calling in the broadcasting business, which wasn’t easy at first. However, it was worth it because today he is one of the most well-known radio presenters in America.

So, how did he do it? He used the “proximity principle,” a tried and true playbook of strategies to get yourself around the right people and in the right places. This is something you can start doing now, wherever you are. In this article, we’ll learn why you don’t need to move to Los Angeles to work in film; how to maximize your network of friends or acquaintances; and that asking for help isn’t a sign of weakness.

Big Idea #1: The proximity principle helped Ken Coleman get himself out of a rut and launch a new career.

If you love your job, then you don’t need to read this article. However, if you do not like your job or it is not aligned with your passions and talents, then you should keep reading. According to a recent Gallup study, 70% of the global workforce is unhappy at work. Millions of people are stuck in jobs that they hate every day and dread going to work.

This is not sustainable. The author knows this from experience, as he was part of the 70% who were unhappy and unfulfilled with their jobs. One day, he looked at his surroundings and realized how far away he was from where he wanted to be in life.

It was at this time that he realized that his dream could be a reality. He had to take the first step on his journey and make it happen. To do what you love, you have to be around people who are doing it and in places where it’s happening. Ken looked through his list of contacts for someone who worked for Catalyst Leadership Training Company in Georgia.

A company was just getting into podcasting, so they gave Ken a chance to gain some hands-on experience in their recording studios. He helped develop the concept and got to use one of their broom cupboards as his first “sound booth.” The summer heat didn’t matter; it was still a start!

Ken Coleman is a radio host who, in the beginning of his career, had many doubts about whether or not he wanted to continue. He felt like quitting at times but eventually found success. Today, he hosts The Ken Coleman Show and has a large following. How did this happen? Well, it’s all thanks to the proximity principle that we will be exploring further!

Big Idea #2: Pride and fear are limiting beliefs that hold us back from pursuing our true goals.

If you want to be successful, you need to be brave. It’s easy to get intimidated when looking at a huge goal from the bottom of a mountain. However, many people never even start climbing that mountain in the first place.

Why are people so afraid to ask for help? It’s because they’re proud and don’t want to seem weak. They also fear that others will think less of them if they need assistance.

Steve Jobs is an example of someone who changed the world with his ideas. He also knew how to get help from others when he needed it. When asked about this, Jobs said that people are usually willing to give him what he needs if they pick up the phone and ask for it.

Fear of failure is a common limiting belief. It can be useful if it reminds us to think about the risks we’re taking on, but it’s dangerous when we start worrying about things that might happen in the future instead of focusing on what needs to be done now.

The Proximity Principle Book Summary, by Ken Coleman