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1-Page Summary of The 2020 Workplace
2020: A Whole New Game
In today’s times, employers will face a huge challenge. They’ll need to recruit and motivate employees of all ages and backgrounds amid rapid change. By 2020, there will be 5 generations of employees working together at once. The best employees will demand innovative contracts from their employers in order to join them. Employers who are unable or unwilling to supply such new paradigm agreements won’t be able to attract top talent and they’ll suffer as a result.
By 2020, the workforce will look different than it does today. The US population will be older and more diverse with a greater number of Latinos. People from five generations (Traditionalists, Baby Boomers, Generation X, Millennials and Generation 2020) will be working together in the workplace because of declining fertility rates across Europe and Asia.
As work becomes more technical, it will need conceptual skills. These are skills that people use to solve problems and make decisions. They include problem solving, judgment, listening, data analysis and relationship building.
A significant number of companies on the Financial Times Global 500 list are from Brazil, Russia, India or China. They will be among the world’s economic leaders by 2020. Workforces will become virtual in that employees won’t need to work at a central location and there will be fewer employees overall.
Digital content is growing rapidly. Companies will need employees who can manage this digital information and keep it secure while also creating new, accurate digital content.
The number of mobile phones in the world is higher than the total population, therefore it has become a major part of our lives. Mobile phones are now used for learning purposes as well. There are more than 7,200 education-related apps available on iPhones alone and some financial institutions use them to train their employees.
A culture of connectivity is evident in today’s society. Facebook, iPhones and instant messaging are all examples of this. These tools have blurred the distinction between the workplace and home life, allowing people to be constantly connected with one another.
Companies are increasingly making it easier for users to participate in their products. Zagat surveys, which allow people to rate restaurants on the Internet, is one example of this trend. Blue Shirt Nation is another example; it’s a group that employees can join and share ideas with each other.
Social learning will be very important in the next decade.
Companies who are socially responsible will be more successful in the future. This trend is already happening, as 88% of new college hires want to work for companies that share their values. One company doing this well is IBM. For example, they launched a service corps program that places employees in emerging nations where IBM anticipates growth over the next decade.
Millennials want to be able to work in a collaborative environment, rather than being forced into cubicles.
“Workplace Engagement 2020 Model”
The WE 2020 model will help companies to get the best employees.
Social recruiting is the use of social and professional networks to find new employees. For example, TMP Worldwide used Second Life to create a virtual job fair in May 2008. Ernst & Young has groups on Twitter and Facebook, where they can connect with people interested in their company. Über-connection is leveraging all available social media tools to reach out to potential customers or other companies. John Fluevog Boots & Shoes uses its Open-Source Footwear Social Network to solicit customer shoe designs for production. Starbucks gathers consumer ideas on its My Starbucks Idea social network, which it then implements into stores worldwide
