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1-Page Summary of Talk Like TED

Overview

The Presentation Secrets of Steve Jobs explains how any presenter can be as convincing and inspiring as the legendary Steve Jobs. The author breaks down what makes a great presentation, including planning, rehearsal, delivery and more. If you have a great idea to share with the world, you need to sell it. That means connecting emotionally with your audience through novel content that is easily remembered. Carmine Gallo reveals three common features found in popular TED talks: novelty, emotion and memorability.

This article will help you get a better understanding of the importance of connecting with an audience, making your presentation memorable and using stories to make it more interesting. You’ll also learn why passion is essential in creating persuasive presentations. Furthermore, this article will discuss how important it is to incorporate multiple senses into your talk (sight, sound, smell…etc.).

The book will also teach you how to structure your presentation so that it’s memorable. You’ll discover how a viral TED talk was made, what the American Dream and Denmark have in common, and why new information stimulates our brains into remembering things.

Big Idea #1: TED talks can be helpful for improving your presentation skills.

In 1915, Dale Carnegie wrote the first book on public speaking. In this work, he explained how people could get their point across in a memorable and engaging way.

A hundred years ago, people had to find a way to stand out from the crowd in order to succeed. This is even more true today because of globalization. To make your idea stand out, you have to learn how to sell yourself.

Daniel Pink is aware of how important sales are in today’s world, and that everyone has to be a salesman. However, he doesn’t know where people can learn the skills needed to sell themselves effectively. The answer is TED (Technology, Entertainment, Design), an event which features some of the most brilliant thinkers on earth. They’re able to present their ideas clearly and make them exciting for viewers. Pink analyzed over 500 TED talks and was able to identify many commonalities among those speakers who were more successful at presenting their ideas. He presents these tips below:

Big Idea #2: A speaker must be passionate about his/her subject.

What do the most successful people in the world have in common? They are passionate about what they do. Furthermore, being passionate is necessary for success in whatever field you’re pursuing.

Tony Hsieh is a successful online shoe retailer who has been able to grow his company into something much bigger than that. The reason for this success is that he puts an emphasis on making the lives of others better, rather than focusing only on himself and his business.

Passion is important to give an excellent presentation. A group of researchers in 2012 wanted to understand why investors gave money to some start-ups and not others. They observed presentations from 15-minute pitches for funding, and found that passion was essential for a successful pitch. It was even more important than the education, experience or age of the entrepreneurs. However, if you don’t naturally have passion as a speaker, then it’s something you can learn through practice and preparation.

The human brain constantly changes in response to the input it receives. In fact, a study found that London cab drivers have larger hippocampi than normal, which is why they’re so good at navigating.

In a similar way, if you put yourself in a position where you have to speak passionately regularly, your brain will adapt and improve.