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1-Page Summary of Primary Greatness

Overview

We often mistake symbols for success. For example, if a man is driving a Maserati, we might conclude that he has achieved great success. Likewise, if someone is wearing Louboutins shoes, we might assume she’s successful. But this take on the situation is entirely superficial.

Success isn’t measured by material possessions. It’s a quality that anyone can develop, and it’s found within oneself. To build this internal quality, you must follow the advice of self-development expert Stephen Covey and concentrate on working on the 12 levers of success. These key points explain what these levers are and how to utilize them yourself. Following this advice won’t be long before you’re enjoying a fulfilling life that’s driven by primary greatness.

In this passage, you will learn how to identify your purpose and why it’s important to do so. You’ll also find out why people should focus on what they’re good at instead of trying to be everything for everyone.

Big Idea #1: Inner character is the driver of true success, and it can be developed.

What does success look like? It’s not necessarily Armani suits, Rolex watches and red Ferraris. Wealth is not the same as success.

True success can’t be defined by what you own. It comes from within and is generated by the qualities that make you a good person, such as integrity, honor, persistence, selflessness and commitment to your purpose.

Secondary greatness can be seen. It’s the appearance of success – the money and fame, as well as status symbols like cars, suits, and houses.

Greatness comes in two forms: primary and secondary. Primary greatness leads to fulfillment and inner peace, while secondary greatness is about fleeting pleasures and security.

If you don’t have a strong sense of honor and selflessness, that’s okay. We can develop these attributes through training and education.

In 1965, the Perry Preschool Project began following 123 inner-city preschoolers. They were divided into a test group and control group. The test groups learned to delay gratification by engaging in boring and low-reward tasks, while the control groups did not learn these skills. Fast-forward 50 years later, and those in the test groups had much more success than those in the control group. Compared with those in the controls, more of them graduated from college or found employment; they also were less likely to be arrested for crimes such as drug use or assault. All this was because of their early training at an inner city preschool that taught them integrity and persistence—two attributes that are critical for success later on in life.”

So, what’s the best way to build good character? The author will reveal 12 principles for success that are critical to your primary greatness. These principles include integrity, contribution, priority and personal sacrifice.

The author has researched this topic extensively. He’s interviewed countless people and distilled his findings into the 12 essential levers for primary greatness.

Big Idea #2: Self-affirmations and an abundance mind-set will set the stage for primary greatness.

There are many benefits to being great. Inner peace, a sense of fulfillment and prosperity are just some of the rewards. However, how do we move toward acquiring it? There are a few techniques that will make your brain more receptive to greatness.

The first step is to use positive self-talk. Positive self-talk is a message that you tell yourself in the present tense about your aspirations and what you want for yourself. It’s important to say these things aloud or write them down, because it helps remind us of our goals and aspirations.