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1-Page Summary of No Ordinary Disruption

Overview

Cities are the centers of consumption, which means local research is more important than ever. All American cities are not alike; they have different characteristics and cultures. Therefore, when you do your research in a city close to where you want to sell your product or service, it will be easier for you to understand the people’s needs and wants better.

Ray Kurzweil has predicted that the first person to live to 1,000 years old is already alive. Although this prediction may be a long shot, advances in medical technology and better living standards are making it easier for people around the world to live longer.

As the world population continues to grow, so will the number of people who live into their hundreds. This poses problems for countries and markets that are already struggling to support a growing population.

There are four major trends that are changing the world today. The first is a dilemma that will affect many people in the future. This trend will cause problems for some groups of people, but it can also be beneficial to others.

In this article, you’ll learn about the following:

Why money is getting more expensive

Why your favorite gum might not be available in China

How Netflix is changing the media business

Big Idea #1: Globalization, outsourcing and technology are changing the way we do business.

The quarter century before the 2008 crash was a time of unparalleled economic development. Interest rates were low, natural resources cheap and people had jobs. However, that phase is now over and we’re entering a new phase marked by four global trends: shifting focal point of economic activity; acceleration in technology’s scope, scale and impact on the economy; aging population; greater connection through trade, capital information and people.

While these trends certainly present major challenges, they’ve also been the driving force behind pulling some one billion people worldwide out of poverty since 1990.

As a result, technology has helped spur economic growth and development. As the locus of economic activity shifts to more remote regions, further ameliorating the burden of poverty in those areas.

The world is going to be wealthier and more urban in the future, with higher skill levels and better health than before. However, this new world will have its own problems that we need to adjust to. For example, supply and demand used to mean something else: when there was high demand for capital (money), it became more expensive; then demand would decrease so that prices would go down again. But now the opposite is true: emerging markets are building infrastructure and spurring a huge amount of investment even though interest rates keep rising.

But this is just one example of how old ways of thinking aren’t keeping up with changing conditions. Let’s take a closer look at today’s four disruptive forces.

Big Idea #2: Urbanization will change the economic landscape of the world.

Have you ever heard of Hsinchu? It’s a city in Taiwan, and it houses many electronics companies.

The economic center of the world has shifted toward Asia in recent years. In fact, half of global growth leading up to 2025 will originate in 440 medium-sized cities in emerging markets that are largely unknown. The shift is more extreme than any other point in history, and it’s a direct result of growth originating from Asia.

The reason for this shift is that 2008 was a global recession and the subsequent economic downturns in Western countries. This also happened extremely quickly. While it took Britain 154 years to double its per capita GDP, China did so in just 12 years with a population of more than 1 billion people.