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Overview

In 2016, the election of Donald Trump to president sent shockwaves around the world. The first year was tumultuous, and Naomi Klein has released a book about it. She says that we should be worried because he’s corrupt and in charge of our country.

The good thing is, Trump isn’t difficult to understand once you realize that he’s treating the presidency like any other business opportunity. To better understand his motives and policies, let’s look at how he promotes himself and gets publicity.

In this article, you’ll learn about three key points. First, Donald Trump has a terrible track record that will lead to future disasters. Second, the Bush administration might save us from another war and thirdly Canada may hold the key to a better future.

Big Idea #1: Donald Trump is a brand and treats the presidency like any other opportunity.

When Donald Trump won the 2016 presidential election, it came as a surprise to many people. But it was especially disheartening for those who’d devoted much of their lives to promoting women’s rights or fighting climate change. It felt like years of hard work had been undone in one night and that progress would be difficult to reverse. If you care about gender equality or the environment, then understanding how Trump operates is important so you can resist him more effectively. To do this, we need to understand branding because that’s what he uses most effectively in his campaign.

In the 1980s, there was a new trend in business: brands were more important than products. Companies like Nike and Apple became superbrands because their value was based on what they represented rather than the actual products they offered. Prior to that time, people wouldn’t spend $250 on sneakers but then Nike sold people on the idea of “Just Do It” and playing ball like Michael Jordan.

At this point, the image of the brand was far more important than its quality. People were willing to pay a lot for these shoes because they liked their image and didn’t care where they came from or how much it cost to make them.

Trump is a businessman, and he has been in the business of real estate for decades. He’s also well-known as a brand himself because his name is on most of his properties. That includes hotels, casinos and condominiums that are all branded with Trump’s name. Eventually, he began to license his name out to other property owners around the world and products like steaks. Nowadays, branding through licensing has become one of Trump’s main sources of revenue.

The Trump brand represents wealth, luxury and Donald Trump’s philosophy that once you’re rich, you can do whatever you want.

Big Idea #2: Trump treats the presidency like another promotional tool to generate publicity.

So, Trump is a brand. As such, he follows the rules of branding and one of those golden rules is: no matter what you do, you have to stay true to your brand.

This means that we shouldn’t expect Trump to act any differently than he did in the past. He has a long history of unethical behavior, so it’s not surprising that his presidency is also unethical. One of his most popular products was The Apprentice, which portrayed wealthy people as winners and poor people as losers. It’s no surprise then that his campaign slogan was “Make America Great Again.”

Trump also promoted his brand through televised professional wrestling. Professional wrestling is fake, so it makes sense that he would treat the presidency with a total disregard for honesty. The Trump presidency can be seen as yet another television show, with Trump as the producer trying to get good ratings and making up the narrative as he goes along.