Lean UX Book Summary, by Jeff Gothelf, Josh Seiden

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1-Page Summary of Lean UX

Overview

If you have an interest in business strategy, then you’ve probably heard of lean. Lean is a business approach that’s most famously used by Toyota to cut waste and inefficiency while also allowing for flexibility, innovation, and customer focus.

Lean has been applied to many businesses, from start-ups to established companies. It’s also used in many areas, such as meetings and product creation. If you want more efficiency and creativity in your approach to design, read on!

In this article, you will learn why it’s better to draw your design on paper first; why the best design teams have more than just designers in them; and why if you want to succeed, it’s better to test, test and test again.

Big Idea #1: The three foundational principles of Lean UX are design thinking, agile software development and lean startup.

Do you ever see the design team that works for your company? If your business is like most, it keeps them separate from everyone else, which means they work in their own little bubble.

Luckily, there’s a solution to this problem.

It’s called Lean UX, and it connects designers to a greater collaborative process in which everyone contributes to the design. It’s a mix of design thinking, agile software development, and lean start-up.

But what do these terms all mean? First, design thinking is the idea that every aspect of a business can be approached with design in mind. For instance, when a company encounters an issue or problem, it can solve it like a designer would. One key to this strategy is to involve many people when brainstorming new solutions for problems.

Second, agile software development allows designers to deliver greater value to the customer while cutting product cycle times. That’s accomplished by involving everyone in a collaborative product development process. In contrast, traditional approaches would see work divided into departments and people working separately from each other.

The benefits of this strategy are twofold. First, many hands make light work. Second, collaboration builds team spirit and fosters creativity.

Word-for-word translation: “This strategy’s main benefit is that many hands make light work.” (Note the use of commas to set off nonessential elements.)

The third aspect of Lean UX is the application of the lean start-up method to product design, which involves fast paced experimentation and validation.

Prototypes are made as fast as possible to test assumptions and get feedback. This way, inaccurate assumptions can be scrapped early on so you don’t waste time on them. Instead, your best ideas will flourish.

Now that you’ve learned the basics of Lean UX, it’s time to explore its four steps.

Big Idea #2: Convey ideas about your business and test them by defining your desired results, ideal customers and the features on offer.

So, how do you put Lean UX into practice? The process has four simple aspects; the first is to create assumptions.

But how do we know what our assumptions are? We can figure that out by taking a look at the company’s written and unwritten ideas, as well as their beliefs. For example, if they’re a recruiting firm, it might be an assumption that employers will use them to find employees. It’s not enough for a person in the company to assume this; they need to test it with customers or potential clients.

Once you have a hypothesis, your next task is to turn it into a testable statement using the three remaining aspects: outcomes, personas and features.

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Lean UX Book Summary, by Jeff Gothelf, Josh Seiden