Want to learn the ideas in How to Master the Art of Selling better than ever? Read the world’s #1 book summary of How to Master the Art of Selling by Tom Hopkins here.
Read a brief 1-Page Summary or watch video summaries curated by our expert team. Note: this book guide is not affiliated with or endorsed by the publisher or author, and we always encourage you to purchase and read the full book.
Video Summaries of How to Master the Art of Selling
We’ve scoured the Internet for the very best videos on How to Master the Art of Selling, from high-quality videos summaries to interviews or commentary by Tom Hopkins.
1-Page Summary of How to Master the Art of Selling
The Advantages of Selling
Selling is an important part of the economy. It allows you to express yourself and be as successful as you want to be. Every day, there are new challenges that need to be viewed in a positive light. As a profession, selling offers these advantages:
- You have low investment and high returns. You set the limits on your business growth. It’s gratifying to watch customers walk out with products you’ve sold to them. Sales is a great way for personal growth because you learn how to interact with people better, which improves other areas of your life as well.
To be a better salesperson, you should study your product and the market. To earn more money, it’s important to educate yourself on those subjects.
Five Steps to Greatness
To be successful in sales, you need to follow five basic steps. It’s important to master these five steps and use them consistently.
Prospecting – You can learn to become an effective prospector by studying and practicing. Good resources include reverse directories, club and company rosters, libraries (ask for national directories), and mailing list companies.
- Business contacts – learn how to make business contacts effectively 2. Qualifying customers – don’t waste time with people who can’t say “yes” 3. Objections – learn how to handle objections in a way that’s positive and effective
The best sales people not only know how to prospect effectively, make contacts efficiently, qualify prospects and contacts knowledgeably, and handle objections positively; they also know how to close the sale. This includes using their words with confidence. Their word choice will either create or destroy the sale.
Learn to Earn
To become a superior salesperson, you must be able to learn new information quickly. Great earnings come from great sales methods, which come from outstanding learning skills. To improve your ability to learn, follow these steps:
Think about how the information will help you. Having a goal in mind for learning new things will make them more important to you.
The mother of all learning processes is repetition. You must review information alertly and intensively until it becomes a part of you. Take apart the material and put it back together to make sure you understand it fully. Write, read, speak or listen to the information repeatedly until you’ve mastered it completely.
The skills and knowledge learned must become part of your daily sales life. They should be internalized.
Once you have mastered the necessary skills and tools, don’t fall back into mediocrity. Constantly update and reinforce what you have learned. Review it. See and use your skills in new ways to show that they are still there, even if they are not always needed for every situation or task.
The Selling Champs
To be a successful salesperson, you need to have confidence and project your abilities. Your appearance should reflect all of that, as well as your personality.
Be proud of your profession. You are a great person and you have the skills to be successful.
Be determined to develop the ability to help people say “yes” when you make sales proposals. You should also have confidence in yourself and your product, and be able to communicate that effectively. Genuinely care about your customers’ needs, as well as those of the company for whom you’re working. Have a desire to succeed, and cultivate that within yourself by recognizing what makes you nervous or afraid.
Enjoy life. Know that problems come and go, so don’t let little things bother you. Bring sunshine into your own life and the lives of others by solving problems and then forgetting about them. Be filled with enthusiasm for what you do in work and play. Really care about your clients, train yourself not to take rejection personally, learn new skills continuously to improve yourself constantly, believe in continuing education as a way to better yourself professionally as well as personally
