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1-Page Summary of Guerilla Marketing
Raus aus dem Sumpf der Anonymität
Guerrilla marketing is about using all the tools at your disposal to get your brand noticed and appreciated. It’s about making sure that people know you’re there and what you have to offer. The Internet is an anonymous place, so it’s important to make yourself stand out from the crowd by being creative. This book will teach you how to do that with ten chapters on various topics such as blogging, social media, SEO and more:
1. Die Unternehmensmission muss klar sein
Define your target market: What can you do to make sure that you are the best in your field? What is your business’s goal? Make it as clear and precise as possible – this will be your mission statement, which will help measure success. Your company identity should be localized by a smart, catchy name (for example, an email address or domain name). It should summarize what you do; it must be easy to remember and unique. Avoid common language; use positive wording and make sure that it’s easily found online so that people can find it with the first letter of their alphabet (A for Amazon, B for BMW etc.). Choose a theme phrase that explains why your company exists in simple words and integrate it into the homepage or signature line: This way you’ll stand out from thousands of other companies.
2. Planen und organisieren Sie sich
A guerrilla has a plan of attack. In addition, he is vulnerable to distractions from the Internet. He disciplines himself by creating a marketing plan and stating specific goals, targets and strategies that help him achieve his objectives. The plan depends on budget, time and personnel. Evaluate how much time and money you can invest in your business before planning your goals accordingly. Your attack target could be discussion groups, electronic storefronts or advertising pages on websites; it could also be conferences or online publishing opportunities. Rather than just randomly launching an assault on these various fronts, take one objective at a time and incorporate it into your day-to-day operations until it becomes second nature to you.
You have tools and strategies that help you, such as e-mail robots or electronic brochures. Your marching orders, which come from your marketing plan, should also be recorded. Record all the activities you do to get customers too. Store all of your customer’s email addresses and keep track of promising sources of information that can help you gain more customers right away. Keep a list of frequently visited websites (hot list) so that it saves time for your actual marketing tasks. Always keep electronic brochures on hand and ready to send out when requested but never without adding a personal touch in them first.
3. Seien Sie präsent
Use email as your primary means of communication in cyberspace, and add a signature to identify your company and yourself. Register for a domain name – this makes you seem bigger than you are.
Pay attention to good writing! Your language should be clear, concise, accurate and personal. The written word is the communication tool of the Internet. This applies equally to participation in newsgroups as it does to answering a customer’s question. Present your company with a logo: this visual help will round out your corporate identity. Choose timeless, simple, unique, recognizable and compatible design.”
To get the word out about your online presence, join discussion groups. Select the ones that are appropriate for your business and build potential customer relationships by following the rules of each group. Helpful comments and useful information demonstrate you as a competent participant in discussions, while regular participation builds up your reputation. However, do not send advertisements unless directly asked to do so.
