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1-Page Summary of Entreleadership

Becoming an Entrepreneurial Leader

Entrepreneurs and leaders are both driven, determined, creative and courageous. They’re also disciplined, visionary and passionate. However, they differ in that entrepreneurs focus on starting a business while leaders tend to be more focused on keeping the business going once it’s started. Entrepreneurs can learn from successful leaders by combining their traits to become an “EntreLeader.” An EntreLeader is someone who leads a start-up company so that it grows into a thriving enterprise. Because entrepreneurial ventures are often small businesses with close ties between employees and owners/founders, they share many of the leader’s characteristics or traits as well as those of the other employees.

Leaders derive power from the people around them, not their status. They lead with “persuasive leadership”, not positional leadership. They treat their employees as trusted team members and see themselves as servants to those team members by being a servant leader. EntreLeaders are big dreamers who think about better ideas, but they also have a focus on reality and turning those dreams into goals that can be accomplished in the future. To do so, leaders need to write down their vision for what they want to accomplish in the future and why it’s important for everyone involved with the business or organization to follow that vision. That way, you’ll know exactly what you’re trying to accomplish and how long it will take you to do so.

Take Charge of Your Day

The better you manage your time, the more effectively you will lead. Prioritize your to-do list by labeling tasks that must be done today with an A and those that should be done soon with a B. Label all other tasks as Cs, and if they aren’t completed within a few weeks, move them to ideas files or delegate them. Reorganize your list so that priorities are in order of their importance within each section. Leverage the power of computers for managing your to-do lists and files. Prioritize emails labeled as A’s when dealing with staff members (don’t use reply all). Unclutter desks by throwing away paper; keep wastebaskets near desks for easy access.

Your ability to make decisions is a sign of your skill as an entrepreneur. Good leaders are decisive, so don’t let fear stop you from making good choices. Keep emotions out of your decision-making process; ignore criticism that comes with being a leader. Create deadlines for crucial tasks, including deciding on something, but allow enough time to think through the options thoroughly and intelligently. Remember: “deciding to wait is still a decision.” The more possibilities you have available, the better and less fearful your conclusions will be when you decide what’s best for yourself or others around you. Start by gathering all the information about what it is that needs to be decided upon before making any kind of choice or commitment—and then trust those who can help support your final decision in whatever way they see fit (perhaps even asking them for their opinion). Don’t be pessimistic, but do prepare yourself by thinking through all possible outcomes and how they might affect those involved in some way or another if things go wrong—and then figure out ways to prevent things from going wrong in the first place if at all possible!

Promoting Your New Business

Your sales and marketing messages should have these characteristics: passion, activity, scarcity, urgency and momentum. You need to be passionate about your business in order to succeed at the four steps of selling: qualification, rapport building, education/information sharing and closing. You also need to continue engaging with customers through various activities like promotions or events. Scarcity helps create a demand for the product by making it seem rare. Urgency will help you close deals faster because people want what they can’t have right now. Momentum is important because it gives you forward motion that makes selling easier; this requires focused intensity over time as well as faith from yourself and others who are involved in the company’s growth. Having a spiritual base will help in all areas of your life including business