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Overview

Nowadays, it feels like products come and go faster than the produce at the supermarket. But that is definitely a good thing, because it means that you could become an entrepreneur tomorrow.

Cameron Herold knows a thing or two about the feeling of making something from nothing. He worked for a junk removal company and made it into one of the most successful businesses in just a couple years by managing its operations.

These are the key points that will help you get started. First, have a vision and know how to carry it out. Second, take care of yourself by knowing how to communicate with your employees and use today’s technology to save money.

The author mentions that it’s not a good idea to visualize numbers, and that you should build your company culture like Google. He also says where you are on the roller coaster of business.

Big Idea #1: In order to set your company goals, you’ve got to visualize them first.

Could you run 5,280 feet? No. But could you imagine running around a quarter-mile track four times? If not, that’s the same distance. Visualizing your goal makes it easier to achieve than if it were expressed in numerical terms.

Just like running a race, it’s easier to run a business when you have an exciting vision. “Conceive, believe, and achieve” is the mantra that guided the author as he turned his $2 million annual revenue into $106 million over six years.

When you set a goal, it’s important to visualize yourself achieving that goal. This helps you stay motivated and on track to achieve your goals. If you want to score 20 baskets in a game, instead of telling yourself that, picture yourself shooting the ball and making those shots.

Setting visualizable goals is a good way to set realistic expectations for ourselves or our company. This is important because setting abstract goals can be harmful in the long run.

Let’s go back to the runner example. If you set a goal of running 10 kilometers in 30 minutes, even though it normally takes an hour, then you’d increase your risk of injury. The same applies to companies that set very high goals at the beginning of their growth process. After achieving them, they realize they’ve harmed themselves in the process. Companies that expand too quickly often end up making inferior products because they’re expanding so quickly and don’t have time to perfect their product before releasing it on the market.

But let’s say you want to run a 10km race in under 30 minutes. You can’t achieve that goal by visualizing yourself running at your current speed of 4.5 minutes/km for the entire distance. Instead, you’d have to gradually build up your speed so that you can complete it in under 30 minutes. That makes sense because it’s reasonable and achievable! Therefore, before setting growth goals for your company, ask yourself if they’re realistic and if you can visualize them happening. If so, then figure out how you’ll achieve those goals.

Big Idea #2: Make your vision achievable by reverse engineering it.

When you have many things to do, what’s the best way to organize your schedule? Most people make a list of their tasks or work out how to break them down into smaller parts.

Reverse engineering is a process of breaking down larger goals into smaller ones. It’s like renovating your home: you start with the overall design, then break it down to tasks that need to be done by different workers (carpenter, plumber, etc.). In business, reverse engineering helps us achieve our vision by setting small goals and figuring out how we can reach them. For example, if you want to increase sales or profit for your company in the next year, you’ll first have to figure out what steps are needed in order for those things to happen.