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1-Page Summary of Do the Right Thing
In 2012, Facebook founder Mark Zuckerberg published a letter that said the site’s intention was to make the world more open and connected. Five years later, Zuckerberg continues to support that mission. He founded The Chan-Zuckerberg Initiative with his wife Priscilla Chan in order to promote globalization on an international scale. In addition, he has rolled out resources like Safety Check and fundraising tools for charities such as UNICEF so they can do their work more efficiently. When people accused Facebook of promoting fake news for money, he argued it was a free speech issue.
Cloud computing company Salesforce emphasizes its values alongside its product. It gives as much as 1% of profits to philanthropic efforts, and it encourages employees to volunteer and spend time with loved ones. Meanwhile, Benioff hopes the perks will help workers find meaning in their jobs rather than just focusing on money. This has led to allegations that the firm is not sensitive enough towards black customers or employees, although others say critics are being unfair. One study published in the academic journal Sage says firms risk damaging their authority because of higher expectations from people who closely align themselves with a brand’s core beliefs.
According to Adam Grant, the most valuable employees are givers – people who help others and work well in a team. The worst are takers – individuals who move up fast but end up failing. Businesses can be viewed similarly as givers or takers. Giver businesses ask, “What can I do for you?” Taker companies ask, “What can you do for me?” Consumers see Airbnb as a giver because it focuses on belonging and trust by connecting its core business operation with a social purpose.
Some people see Uber as a bad company because it’s been involved in many controversies. However, Airbnb is seen as more of a taker than Uber. In 2017, Airbnb suffered from some difficult controversies and is now considering replacing human drivers with self-driving cars. Online, the hashtag campaign #DeleteUber has inspired many to stop using the service.
