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Video Summaries of Crushing It
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1-Page Summary of Crushing It
Overview
Reaching out to influencers for advice and collaboration is a sure-fire way to build your network. If you don’t have anything of value to offer in return, at least be honest about it. Don’t be shy with these people because they may not respond if you’re too timid. Remember that most people won’t do this, so the more persistent you are, the better off you’ll be when someone responds.
A lot has changed in the last twenty years. For example, it used to be that if you wanted to become a famous actress, you would move to Hollywood and get discovered there. If you were looking for success in business, then getting an MBA from a top university was important. It wasn’t easy to broadcast your ideas or content on television or radio either because of industry gatekeepers. However, with the internet and social media taking away these barriers, many things have changed; now millions listen to podcasts every day and actresses are discovered on YouTube all the time as well as entrepreneurs being able to communicate directly with their customers via social media.
Building a personal brand and using social media to market yourself is an effective way to succeed. This strategy is available for anyone, regardless of their profession or passion. You might be an accountant who wants more success or a foodie with a love of homemade preserves that you want to share with the world. Or maybe you’re just someone who has great style and would like to monetize your sense of fashion.
Here are some key points to note:
How a father and son became famous for cutting things in half (they invented the circular saw)
Why Snapchat is a great training ground for marketers
How altruism beats self-interest if you want to succeed as an entrepreneur
Big Idea #1: To be successful in business, you need a strong brand that people recognize.
Many kids want to be YouTubers when they grow up. Adults may say that’s not a real job, but it is. The explosion of social media has made it possible for anyone to broadcast their ideas and opinions to the world. Let’s examine some statistics about how many people use these platforms every day: 1.25 billion hours of YouTube video are watched each day worldwide; 66,000 photos or videos are posted on Instagram every minute; 20 percent of mobile time is spent on Facebook.
Social media has the power to make a personal brand. With 1,000 followers on Instagram, you can earn $5,000 per year from two posts each week.
Not a bad side income, right? Now think if you were posting more than twice a week. For those that really want it, the potential to monetize a personal brand is unlimited. Consider the author, Gary Vaynerchuk. He transformed his family wine business from $4 million to $60 million by building an honest relationship with customers and giving them what they wanted.
And then he started a digital agency with offices in New York, Los Angeles, Chattanooga and London. He used his knowledge of online marketing to help others.
Big Idea #2: Building a personal brand is the best way to achieve success.
A wine retailer, a fashionista mom and an artist all used their personal brand to lead more successful lives.
The author used his brand to sell wine, but many people have no obvious product to sell.
Brittany Xavier started her blog and Instagram account to showcase photos of her family’s life. She found that other people were tagging brands, so she started doing the same thing. Six months later, she was charging companies $100 per post mentioning them. After a year, she decided to focus on building her lifestyle brand full time because it paid well and allowed her to travel and have fun with her family.
