Eexperts are hardly neutral arbiters of truth who are selflessly devoted to guiding you through the trials and tribulations of a staggeringly complex world. Rather, they are often self-interested, equally fallible humans who seek to use their superior information to gain an advantage on you. This unequal distribution of information between parties to a transaction is known as information asymmetry.
At their most basic, incentives are stimuli that encourage “good” behavior and discourage “bad” behavior. (Think of how you might give a dog a treat for sitting when she’s told to). As we’ll see throughout Freakonomics, incentives are a key driver of human behavior.
Incentives create an entire mental framework in which human beings think and act. Understanding them enables us to better understand the choices people make. Choices that seem perplexing on the surface often look perfectly rational in light of hidden incentives.
An entire website dedicated to the wonderful copyright symbol. Easy copy & paste tools. Copy © to clipboard How to Type Copyright Symbol on Keyboard To enter the copyright symbol on keyboard in Windows or macOS, use these keystrokes: Microsoft Windows Alt+0169 (This works only on the Numpad on a keyboard – make sure NumLock is on. This copyright alt code requires the first 0, since Alt+169 on keyboard leads to the “®” character) Apple macOS To enter the copyright symbol on a Mac keyboard, use this shortcut: ⌥ Opt+g Microsoft Word To enter the copyright symbol in Word, you