Instead of looking at cumulative vanity metrics over time, the more accurate analysis is to separate users into groups based on the time they joined, then measure your metric for each group independently. Each group of users is called a cohort.
iguring out how to build an MVP? Just as important as building a great MVP is figuring out how NOT to build one. Learn the key MVP strategies from Lean Startup here.
What was Snaptax? How did it help file your taxes? What happened to Snaptax today?
What is a landing page MVP? How do you build one, and how do you use it to test your key lean startup assumptions? Learn all about landing page MVP’s here, directly from the pages of Lean Startup, with modern advice included.
What is a growth engine in Lean Startup? How does it power your growth so you can build the most valuable and impactful company possible?
Learn about the three growth engines here: the Sticky Growth Engine, the Viral Growth Engine, and the Paid Growth Engine.
What are vanity metrics? Why are they so bad for understanding your startup? Learn the key vanity metrics you must avoid, and how to avoid them with the right approach.
What is a minimum viable product in Lean Startup terms? What examples are there of how to build one?
Learn the 4 critical types of Minimum Viable Product, directly from the book Lean Startup.
So you want to answer your key hypothesis about your product or company. How do you get the right data? Through split testing or A/B testing. Learn the key principles of Split Testing from Lean Startup here.
What is a Wizard of Oz MVP from Lean Startup? How do you build one? What does it teach you about your business? Learn the key strategies from Lean Startup.
What is lean experimentation in a startup? How do you run lean experiments to learn more for your company? Learn the tips from Lean Startup.