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1-Page Summary of Becoming A Person of Influence

Making an Impact

You don’t have to be an elected official, star athlete, TV host or corporate executive to influence others. You can do that at home and in your community by being a good role model for other people. If you want to really make an impact and help people, however, then you need to become “a person of influence.” That means motivating your co-workers and getting them behind you on projects. It also means empowering the salespeople who work for you so they get their jobs done well. In addition, it involves setting a good example for your kids by showing them how to treat other people with respect.

Your influence with other people varies. For example, newspaper editors have a greater impact on their reporters than they do on the IT staff that maintains computers in the company. You have more influence over your children than you do over other kids on the playground. It takes time to become influential; it’s an incremental process and can take years before you’re able to change negative influences into positive ones.

There are four levels of influence. The first is the “Model” level, in which people are influenced by their first impressions and what they hear about you. If you do something positive or negative, it will affect your image over time. People also emulate sports celebrities and actors even though they don’t know them very well. The second level is the “Motivator” level, where your impact on others increases as you connect emotionally with them and build relationships with them. They enjoy interacting with you because they feel that they benefit from the experience. At this point, people have started to change for better or worse depending on how much interaction there was between both parties involved in a relationship. In order to reach the third level of influence, which is called “Mentor”, one must actually play an active role in another person’s growth by aiding him/her professionally as well as personally; essentially seeing that he/she reaches his/her full potential through this relationship (which can be difficult due to time constraints). This leads us into fourth level of influence: “Multiplier”. What makes this different from mentor-mentee relationships is that mentors become role models themselves while multipliers have mentees who go on to become role models themselves (due to more time being spent together).

Regardless of how many people you influence, it’s important to recognize your role as a person who has influence. You can use that power to make an even bigger difference in the lives of others.

Start with Integrity

Integrity is the most important thing in relationships. If you don’t have integrity, you will never succeed in business. People of influence are guided by their principles and values, even if they’re doing something wrong that no one knows about.

Integrity means that you admit when you are wrong, put others ahead of yourself, fulfill your promises and be genuine. Trust is built on integrity. You cannot influence people if they do not trust you. Resolve to become a person of integrity by never compromising your values or principles

If you’re faced with a moral dilemma, decide how you will react before it occurs. This way, if your decision is challenged by others, you’ll have a good reason for your actions. Twenty-five years ago, Johnson & Johnson lost $100 million when they recalled all Tylenol products after tampering by outsiders poisoned several consumers. However, the company’s swift response not only demonstrated integrity but also resulted in an unexpected public relations boost from an appreciative public.