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1-Page Summary of Agile Selling

Overview

Selling is a critical skill for almost every job. It’s not just used by salespeople; everyone needs to be able to sell their ideas, whether they’re in business or another profession. This book will teach you the skills and techniques that are necessary to persuade others of your point of view.

Selling is a difficult thing to master. Even if you’ve had plenty of experience, you might feel like you are finally getting the hang of it only for things to change in front of your eyes.

Sales is a skill that changes over time. That’s why some entry-level people have trouble with sales, while seasoned veterans sometimes fall victim to the need for change in the way it’s done.

In this key point, you will learn the secret of all great salespeople: agile learning. By becoming an agile learner, you too can transform yourself into a successful salesperson. In the following points, we’ll also explore how sitting down with the company CEO might actually lose you a sale; why optimists sell more than pessimists; and why role-playing games aren’t just for fans of Harry Potter.

Big Idea #1: To be a successful salesperson, you need to adapt.

No matter how good a product is, it still needs to be sold. That’s where salespeople come in. Unfortunately, the world of selling has changed so much that even experienced salespeople have to find new ways to sell their products and services. They need to stay on top of trends and make sure they’re using effective strategies for selling everything from coffee machines to smartphones.

The people you sell to are constantly changing. They’re getting smarter and more savvy, so you need to stay on top of that.

The buyers of today have changed more than ever. They no longer need salespeople to tell them about all the product features, because they can find that information online.

However, salespeople are not irrelevant. A 2011 study found that 53% of consumers care more about the sales experience than the price or even the product itself!

As a salesperson, how can you deliver an experience that a buyer wants? By having the ability to put yourself in the shoes of your customers and explain why your product is perfect for them. However, this kind of personalized experience can be difficult to achieve because often times everything around us is constantly changing. To succeed as a salesperson today requires becoming agile learners who are able to adapt quickly and effectively learn new things.

Agile learning is the ability to take in new information and apply it to your life. It’s especially useful when there are changes, such as a new boss or client. You can adapt by learning something about them that will help you sell more products or services.

Big Idea #2: As a salesperson, it’s important to be able to manage the demands of selling. In order to do that, you have to let go of negativity and adopt a new perspective.

Learning is a mindset that involves letting go of negative emotions to stay motivated. When it comes to learning, many people face internal obstacles such as uncertainty and doubt. These kinds of negative emotions can wreak havoc on your motivation. In some cases, having a negative attitude could cause you to quit a difficult task altogether, for fear of failure.

The author had a career crisis. She was convinced that her sales tactics were effective, but she kept failing to close deals with big companies. However, she didn’t give up; instead, she re-evaluated her sales methods and started closing deals again – and then wrote a book about the whole experience!

The author learned from her mistakes and used them to evaluate her goals. She realized that failure is inevitable, but it can also be positive. The author failed in a relationship with a client when she went above his head to the CEO of the company. Her prospect was upset by this slight so he cancelled the entire deal. While she was disappointed, she realized how much more valuable her established contacts were than new ones.