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Overview

If you want to be successful, you need to have a good network. A strong network is like a spider’s web and will help you achieve your goals.

However, being a great networker is no longer enough in today’s times. Today, you should strive to become a power connector – people who don’t just build networks with themselves in mind but always seek to maximize opportunities for everyone in their network.

So, how do you go from being a good networker to becoming an influential power connector? These are the steps that will help you.

In this article, you will learn why networking is like a street gang; how Buddhists can benefit by networking with Catholics; and the importance of being “relentlessly pleasant.”

Big Idea #1: Strategic relationships are crucial for your personal success.

In today’s complex world, it’s important to have strategic relationships that provide mutual value. This will help everyone involved succeed.

Since strategic relationships have numerous advantages, people will base judgments about your identity and social status on your network. If people know you know Mark Zuckerberg personally, for example, they will look at you differently even though you don’t share his accomplishments (like founding Facebook). Your network therefore differentiates you from other people.

Strategic relationships are important because of the numerous advantages they offer. Most importantly, a person’s social standing is based on their contacts; if someone knows that I am friends with Mark Zuckerberg, then that person will view me in a certain way. My connections differentiate me from other people and give me an advantage over them

In addition, your power increases if you’re a part of a powerful network. Your network is like a street gang; you don’t have to actually commit crimes for others to fear or respect you. You can reap those benefits simply by belonging to such an organization.

Finally, a strong network can give you access to private information or earlier access than would otherwise be possible. If you ever need a piece of information or need a favor, you can simply ask your network. If they can’t help you, they can ask their people and hopefully get what you need. That’s the power of a strong network.

So, do you have a solid network? A good way to find out is by asking the following questions: How many people do you talk to on a regular basis and how does this communication create value? Do you have a wish list of people that you want to connect with and if so, do you have a plan for making those wishes come true?

In the following points, you will learn how to prepare for and answer difficult questions. You will also learn how to grow your network of strategic contacts in ways that will help you achieve your goals.

Big Idea #2: Be smart about figuring out who is most important for your network.

When was the last time you helped someone by introducing them to someone else who could solve their problem? Well, power connectors do this all the time. Power connectors bring people (especially those with resources) and networks together in order to form a group that works for the greater good.

Power connectors are not only great at bringing people together but they also know how to leverage other people’s talents. In fact, many of today’s most successful entrepreneurs attribute much of their success to what they learn from others.

A scientist who works at a biotech start-up in the United States wants to move his company overseas, and he has connections with a mayor of a small town in Germany. The pharma facility that was closed down recently is located there, so the scientist’s father-in-law helps him connect with the mayor and reopens his business.