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Overview
Have you ever wondered why some things are so pleasurable? And why some things are addictive, while others are not?
As neuroscience has recently shown, there are several structures in the brain that work together to create pleasure. These include parts of the cortex and hypothalamus, as well as areas deep inside the brain. The resulting feeling is often surprising because it’s not always obvious how these different structures interact to create a pleasurable experience.
In this article, you will learn why cigarettes are more addictive than heroin; the difference between sex and love; and what running and cannabis have in common.
Big Idea #1: Pleasurable experiences activate the brain’s medial forebrain pleasure circuit.
Although we might perceive activities like eating chocolate cake, having sex and taking heroin as different things, they all activate the pleasure circuit in the brain. So although these activities are perceived to be different, they have a commonality in that sense.
The human brain has a structure called the ventral tegmental area (VTA). When we experience something pleasurable, the neurons in this part of the brain release dopamine to another part of our brains that controls our emotions.
Dopamine is also sent to the dorsal striatum, a structure that’s responsible for learning habits. So when you eat delicious food, you’ll enjoy it and want more of it. Our attempts to repeatedly experience certain kinds of pleasure lead to bad eating habits and addictions. In this way, our medial forebrain pleasure circuit strongly influences our behavior. Scientists have examined this relationship through studies where the pleasure circuit is deliberately stimulated.