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1-Page Summary of Do the Kind Thing
Overview
Most people think a company’s success is only determined by its profit and growth, but Daniel Lubetzky disagrees. He thinks that companies should focus on doing the kind thing as well as making money.
These key points will help you understand how to run a business that is both economically sustainable and socially impactful. You’ll learn about the importance of using words such as “and,” staying true to your brand, and being grounded in nature.
In these key points, you’ll find out how sun-dried tomato spread can help to forge peace. You’ll also learn why see-through wrapping can earn people’s trust and what giving your seat on the subway might get you.
Big Idea #1: Being kind to yourself and the world is the first tenet of the KIND philosophy.
Daniel Lubetzky’s company, KIND, is centered around the idea of being both economically sustainable and socially impactful. He says that his motto is “Do the KIND thing.” Let’s look at what he means by kindness.
On one hand, kindness means taking care of your own body by eating healthy foods or using gentle cosmetics. KIND got started by releasing its line of KIND Healthy Snacks, which are made with whole nuts and fruits instead of synthetic emulsions and pastes. Doing the kind thing is also about being kind to the world, a principle that shaped the author’s cooperative venture in 1994 that brought Arab and Israeli innovators together to create a line of products for people on opposing sides of a political conflict.
KIND is a philosophy that challenges the assumption that sustainability and social impact are mutually exclusive. Instead, they should be paired together in an AND relationship. Many people think of these two things as being separate, but this isn’t true. By pairing them together, entrepreneurs can build businesses that are sustainable for themselves and also benefit others around them.
Big Idea #2: KIND’s second and third tenets encourage making a passion your purpose, and achieving it through determination.
Many entrepreneurs start their businesses with dreams of power and financial gain. But these goals rarely help them when they encounter bumps in the road. Therefore, you’ll need a purpose that will fuel you and keep you on track.
The author has a Jewish background. His family suffered in concentration camps during the Second World War. He is passionate about creating peace, so he wrote this book to help people understand conflict better and find ways to resolve it peacefully.
The author’s passion for peace led him to use one of his early businesses to develop a sun-dried tomato spread that would bring together team members from Palestine, Israel, Egypt and Turkey.
The author’s passion aligned with his business purpose, which helped him to stay motivated even when the business was struggling. He encountered many challenges when starting up his own KIND (healthy snack bars) business. For example, it was difficult to sell a healthy product because those products were new in the market and had not yet gained popularity. Nevertheless, he persevered through these difficulties and went door-to-door around the country to sell them.
You must be determined to stick to your values if you want a kind business. By sticking to your values, customers will know that they can trust you.
Big Idea #3: KIND’s fourth tenet entails being true to your brand to earn your customers’ trust.
Businesses that want to succeed for the long haul must build a brand people can trust. The author failed to do this when he launched a new sweet-and-spicy Asian Teriyaki pepper spread, because it didn’t fit with his Mediterranean flavor profile.
