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1-Page Summary of Big Bang Disruption

Overview

Billions of years ago, the big bang created our universe. Nowadays, companies can create new markets by disrupting existing ones and bringing forth unforeseen possibilities for consumers. These companies are Big Bang Disruptors.

Big Bang Disruption is a great thing to be, but if you can’t do it, then you need to understand the process of how Big Bang Disruption works.

Learn about the four stages of disruption and discover how to survive in a disruptive environment. There are 12 rules that can help you succeed in today’s business world.

You will also find out when to seek out truth-tellers, as well as what’s probably in store for AOL. It’s wise to relax about strategy and focus on execution.

Big Idea #1: Exponential technologies enable innovators to upset markets by creating low-priced, high-quality products.

Remember paper road maps? Those awkwardly large, folded sheets that once hibernated in almost every glove compartment, waiting to be consulted by turned-around motorists? Today, these unwieldy guides are extinct.

Analog roadmaps went out with a bang. This was the introduction of GPS systems to the driving public. In 2000, Garmin sold three million GPS devices while paper road maps began to decrease in sales.

Google Maps was a big bang disruptor in the past. It both outperformed and was cheaper than other navigational technologies that were on the market. However, it didn’t take long for Google to be disrupted by another big bang technology: GPS. At first, Garmin’s devices were superior to Google Maps; however, as time went on and smartphones became more popular, Google Maps proved to be better because of how easy it is to update. The fact that it was free also helped with its success since people could easily download it onto their phones and use it at no cost. More importantly, though, what made this possible was an exponential technology called cloud computing which allows data processing or storage software run online instead of locally on your computer or phone. This allowed for constant updates and improvements which led to greater user experience (UX).

The fact that Google Maps is free means that it’s used by millions of people every day.

It’s very difficult to imagine an even bigger boom than that.

Big Idea #2: Big Bang Disruptors have three characteristics: undisciplined strategy, unconstrained growth and unencumbered development.

In order to not get blindsided by the next big thing, you should be able to spot potential disruptors. Luckily, this is simple because all Big Bang Disruptors share three common characteristics.

In the past, companies would only do one type of research and strategy before bringing out a product. They’d analyze their competition and if they found that their product was not better than or cheaper than theirs, then they wouldn’t go ahead with it.

Today, exponential technologies are enabling Big Bang Disruptors to produce cheap and superior products. This allows them to enter markets without having to worry about the details of what their product will be or how it might be used.

Furthermore, in the past creating a new product was expensive. Now it is less so. Because of this, it’s often more cost effective to create a product and see if people like it rather than conduct elaborate research. In this new environment, strategic discipline is obsolete.

Disruptors are companies that grow rapidly. They’re characterized by unconstrained growth, as well as the ability to reach a large number of people with little effort or cost. The internet and social networks have made it easy for these companies to contact their clients and spread information about themselves. This is called the declining cost of information, which makes traditional marketing strategies unnecessary in many cases.