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1-Page Summary of Finding My Virginity

Overview

Sir Richard Branson is a business leader who has built an empire that has expanded into many different industries. He’s one of the world’s most influential entrepreneurs, and many people want to learn how he became so successful.

In this follow up to his previous book, the author tells us more about what happened during the time between 1998 and now. He explains how Virgin Atlantic’s rivalry with British Airways impacted their business, as well as other ventures like Virgin Mobile and space travel through Virgin Galactic.

Marketing is not just about selling. It’s also about being playful and creative, as well as appreciating the small things in life that can have a big impact on our lives. One day we may thank something seemingly insignificant like a napkin for space travel or Virgin Airlines for making it possible to fly around the world with Richard Branson and his mom.

Big Idea #1: Virgin Atlantic’s battle with British Airways presents a classic example of Richard Branson’s resourcefulness.

Richard Branson was not sure about the future in 1999. He had just finished a hot air balloon adventure and ended up needing rescue near Hawaii. During this time, his Virgin Group was becoming a global brand that he always wanted it to be. There were missteps along the way, such as trying to get into cola, vodka, and cosmetics markets during the 1990s but he learned from them and focused on what would fit with his company best.

Sir Richard Branson is a man who’s not afraid to fight for what he believes in. He did that with his airline Virgin Atlantic, which has an interesting history of competition between companies.

Virgin Atlantic was founded by Sir Richard Branson in the early 1980s. He started it to be an alternative to British Airways (BA), which had a monopoly at Heathrow Airport but offered bad food, entertainment and service. However, BA didn’t go down without a fight; they tried to squeeze Virgin out of business using libelous remarks about the company. Despite that setback, Branson always tries to improve his airline and take shots at his competition. At one point he even advertised massages on flights with a sign saying “BA doesn’t give Shiatsu.”

When British Airways was spending huge amounts of money sponsoring the London Eye, it ran into all kinds of technical problems that left the giant ferris wheel stranded on its side. Virgin Airlines jumped at the chance to hire a blimp displaying the message “British Airways can’t get it up.”

Virgin is known for its cheeky attitude and great service.

Big Idea #2: Virgin Mobile found success early on by disrupting the cell phone market with a pay-as-you-go plan.

Richard Branson was one of the first people to use a cell phone in Britain. He predicted that they would become popular, and now they are the preferred method of communication.

But how did Branson get into the mobile phone market? It all started with Will Whitehorn and his expensive telephone bill. His business partner, Richard Branson, was inspired by this and thought of a way to make money off it. In 1998, sales for cell phones were at $162.9 million in Britain alone—double from the year before.

Richard Branson loves to work with situations like this one, where there’s an opportunity for him to come up with a better service. So he founded Virgin Mobile and partnered with Deutsche Telekom, the parent company of T-Mobile. He used their network and reduced costs by using pay-as-you-go plans rather than expensive contracts.

Richard Branson had a lot of Virgin Megastores, which were the perfect places to sell Virgin Mobile phones.