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Overview
When you think of the word “business” or “businessmen,” what comes to mind? Many people still associate those terms with greedy businessmen and soul-crushing offices.
This is understandable. In the past, people were ruthless and cutthroat to get ahead in business. However, this has changed over time as a more compassionate approach has become necessary for success. Now it’s about getting to know your colleagues and fostering a humane workplace environment where everyone feels included. Ultimately, it’s about bringing love into business by:
This article will explain why an MBA is no longer enough to succeed in business, how Intel made computer chips more popular by making them sexier, and why compassion is the secret to a better work environment.
Big Idea #1: To succeed in today’s job market, you need a killer app: Love.
Everyone knows that love is a great feeling, so why not introduce it to the job market? This might seem odd, but love is especially crucial today when an Ivy League education isn’t enough to secure you the job you want and need. It’s true that in our parents’ generation, a flashy degree from a well-renowned university was once enough to get by on. However, times have changed and people are paid according to what they know rather than their experience or alma mater.
So what’s the ticket to success in the workplace of tomorrow? A revolutionary idea that transforms its surroundings. And today’s killer app is love.
Love is not a physical or sentimental thing, but an intangible quality that involves knowledge, network and compassion. First of all, you need to be knowledgeable with the information you have gained through school, work or self-learning.
Second, you need to build a network of relationships and potential collaborators. This is important because without it, you can’t apply your knowledge effectively.
The last quality is compassion, which involves being warm and supportive to those around you. This quality is important because people’s feelings about us are more important than their thoughts about us.
The three intangibles are essential to success. They include passion, commitment and creativity. People who have these qualities are called lovecats. The economy of yesterday was based on the principle of predatory marketing, first-mover advantage and capturing market share. However, today’s economy is more about being passionate in what you do and committing yourself to it 100%.
Cisco’s way of measuring success is not by beating its competitors, but rather by the quality of their relationships with customers. Evidence for this is that Cisco gives bonuses based on customer satisfaction, not sales.
Big Idea #2: Being a lovecat means radiating love.
So, being a lovecat is important for success in today’s job market. However, what does that really mean? Well, the author says that it gives you six benefits.
First, it helps you build a strong brand for yourself. Whether it’s Michael Jordan or the iPhone 6, people trust and like brands because they set them apart from their competitors. Branding is key to setting yourself apart from your competition.
The second advantage is the ability to create an experience. This is important because if companies want to charge a premium price, they need to do more than just offer a service; they need to spark interest and amusement. Intel has done this by making computer chips fun even though it’s actually a boring business.
