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1-Page Summary of Zoom

Why Oil Is Problem Number One

If we could get rid of cars, the world would be better off. However, many people rely on cars for their jobs and to make money. In addition, there are many benefits that come from having a car in your life. The answer is to have cars that don’t burn oil and release carbon emissions. It’s not easy to find an alternative fuel source yet; however, Americans are starting to realize how important it is for them to clean up the environment by using cleaner energy sources such as solar power or wind turbines.

Biofuels can be used in the short term to reduce oil consumption. However, if electric cars and fuel-cell vehicles become a reality, we could see a drastic reduction in our need for oil. If science can make hydrogen less expensive and more efficient, it could also be an excellent energy source for cars. The U.S., however, needs to lead this race or else other countries will take over the development of clean energy sources worldwide.

Cars and Oil

The Big Auto and Big Oil industries have dominated the world for a long time. Henry Ford wanted to use electricity as fuel, but oil companies were more aggressive in their marketing strategies. As a result, cars are now powered by internal combustion engines that run on gas. Now many people are looking for new materials that can power cars, as well as new forms of energy and thinking outside the box to create better ideas about how we move around.

The future of the auto industry depends on how well they adapt to new trends in transportation. If they stick with their old ways, they will fail and other companies will rise up to provide sustainable solutions for our needs. This new approach began with the birth of the U.S.’s green movement in the 1960s when activists taught us about environmental problems caused by oil and cars. Over time, legislation forced car manufacturers to face reality and now it’s time for them to recapture their pioneering spirit and lead us into a more sustainable future.

The Ruins of Detroit

The Big Three U.S. car companies have been in a slump for decades, but they didn’t seem to be able to stop their loss of market share. Their profits came from old-tech oil-guzzling cars, and the Internet made big infrastructure manufacturing seem out-of-date. The costs associated with pensions and healthcare also undermined their competitive strength, so Chrysler narrowly escaped bankruptcy only to be acquired by Daimler (which later sold it). With losses greater than Chrysler’s purchase price, DaimlerChrysler was bought by Cerberus Capital Management—after which General Motors and Ford tried to get leaner by spinning off parts businesses that weren’t profitable at all. GM spent billions propping up its supplier base while Toyota kept growing until it passed GM as the world’s leading car company.

Oil Is in More Trouble Than You Think

Big oil companies made a lot of money in the past, but some are struggling now. Oil prices have fallen, and many countries are beginning to explore alternative energy sources instead of relying on fossil fuels. The reason for this is that oil reserves will eventually dwindle. Many countries view their reserves as more of a national security issue than a commercial commodity. So although there’s still plenty of oil around, it may become harder to extract from certain sources over time. That’s why big oil companies are starting to invest in alternative fuel sources because they’re worried about future supplies being uncertain and unpredictable.

The Murder of the EV1 and the Rise of the Prius

As GM and Ford struggled to stay afloat, Toyota was on a steady rise. Its global market share and profits were increasing while its U.S.-based competitors’ were decreasing. Toyota began to ship cars back to Japan from the U.S., where it had originally been based as a textile manufacturer before becoming an industrial powerhouse in the auto industry. Business schools have since incorporated aspects of the “Toyota Way” into their curriculums, along with many best-selling books that try to explain how this company’s culture is so effective at creating success in business ventures around the world. After World War II when Japan was rebuilt by America, Dr. Edwards Deming taught Japanese manufacturers his quality theories and they took them very seriously; incorporating them into everything they did—from manufacturing processes to employee empowerment—and eventually created one of most successful companies in history: Toyota Motor Corporation (TMC).

Zoom Book Summary, by Istvan Banyai