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1-Page Summary of Never Lose A Customer Again
Overview
Business advice is mainly focused on getting clients. However, you shouldn’t be satisfied with just attracting customers and making the sale. You should also focus on keeping them happy so that they continue to buy your products or services.
Getting customers to buy something is a key goal for most businesses. However, once they’ve bought it, you need to make sure that they’re still happy with your business. It’s important to think about how the customer feels after buying from you and what can be done differently so that they feel better than before. This article will discuss three main points: What lessons a dentist office can teach us about customer care; how much money an average bank spends on gaining one new customer; and that there are similarities between wooing someone in love and making them feel good about doing business with you.
Big Idea #1: Impeccable customer service can lead to undying loyalty from your clients.
Imagine you’re eating a hard candy when you bite down and realize that your tooth has broken. You experience immense pain in your jaw, but you can’t do anything about it because the damage is already done.
One thing that means is a visit to the dentist. In fact, if you’re like Joey Coleman, who associates dental work with nothing but pain and discomfort, you might not have a regular dentist to call in an emergency like this one. But as it turned out for him, he was able to find just such a dentist when he needed one most. And what happened next surprised him even more than his toothache did—he had an unexpected customer-service experience that made him loyal client of this new dentist’s practice.
The author’s first impression of the dentist was great, because he felt valued by an impeccable receptionist who rearranged his schedule to fit him in.
The nurse was very friendly and helpful. She quickly sent him a link to a patient-information form so that he wouldn’t have to wait in the waiting room with an old clipboard and no pen, trying to write down his personal details.
Customer service is important in today’s business world. However, it’s not common to find an office that provides such excellent customer service. If you want your customers to be loyal and come back for more, emulate this dental office’s customer service excellence. The amazing experience started when the receptionist greeted Coleman with a warm welcome when he arrived at the office, and continued even further after his treatment was done. Coleman was pleasantly surprised when he received a phone call from the dentist; it was the receptionist who called him to ask how he felt now that his painkillers had worn off. In fact, she gave him her personal number just in case there were any problems later on.
Coleman was made to feel important by the dentist. He felt cared for and like a part of the community, which is something that many people with dental phobias wish they could experience when going to the dentist. Such service can turn someone who has been afraid of dentists their whole lives into loyal customers who not only keep coming back but also recommend it to others.
So, if a dentist can attract and keep clients of their own, then there’s no reason why you can’t do the same. We’ll now look at some foolproof methods for doing just that.
Big Idea #2: New customers are often lost due to poor after-sales experiences.
Most businesses spend a lot of time and money to get new customers, but they don’t put much effort into retaining those customers.
Most businesses spend the majority of their marketing budget acquiring customers, but it’s also common for them to lose those customers shortly after winning them over.
