Polio Book Summary, by David M. Oshinsky

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1-Page Summary of Polio

Conozca Google

A 95% of people who search online don’t go beyond the first page of results, so you want to be there. Google is the main source for internet searches. Approximately 67% of consumers’ online journey starts and ends with the first page list. You can get on that first page many times, but you cannot cheat Google’s ranking algorithms: they’re updated over 500-600 times a year! Some updates are minor, others aren’t and some use completely new algorithms. Stay up to date; update your content frequently

Traditional marketing methods – television, radio, mail, email and internet news sites – flood customers with messages despite their sensitive avoidance antennas. But current and potential customers expect to find you with a click. They have the control there where visibility is most important: online. The Web provides the least costly channel to your clients.

Many people use search engines to find information online. However, there are many other forms of advertising and marketing available on the Internet. For example, you can advertise your business in news articles or social media websites like Facebook or Twitter. Google is one of the most popular search engines used by people online because it has a lot of useful features such as news articles, books and videos that users can read about products they’re interested in buying. The Google Search Engine results page provides useful data such as product information, purchase options and locations on maps with prices for different brands. You can easily navigate through its sections which include separate pages for various types of information including paid advertisements (PPC), news stories and local businesses listings that are highly sought after by companies trying to market their products online.”

Google’s Knowledge Graph is a rectangular panel on the right side of the page about your topic. It provides related information to help you out.

La estrategia de dominación de la página uno de Google

Googleopolio is a game that derives its name from the board game Monopoly. In this analogy, Google’s first page is like Monopoly’s board, and each time you land on it, you own it. You want your website to be one of Google’s top ten results. Being in the top ten isn’t enough to win at Googleopolio; just as winning at Monopoly isn’t enough to win at Monopoly.

Google’s strategy to dominate the first page should include results from different categories and transfer that success to all of its content: YouTube, Pinterest, Facebook, blogs, press releases and reputation sites. Include quick data with accurate information along with contact details Google can use in its knowledge graph. Offer multiple sources of video content as well as links to your social media pages, customer reviews and specific microsites for products. Continuously add new content and remove old content. Keep updated material relevant, fast-paced and easy to find. Don’t rely on overused keywords too much

El contenido que Google quiere

To be ranked #1 in Google search, devote 25% of your internet marketing budget to developing, maintaining and optimizing the search engine on your website. Google will link all of its content outside of your website—like social media and blogs. This way, you can reach out to local customers through their participation channels. Your content must achieve excellence that Google looks for. Algorithms evaluate around 200 factors for relevance, including text and images; video is a separate category for SEO (search engine optimization).